The Produce Specialists - PRIMOR PRODUCE

Sourcing, marketing and distributing the very best produce for over 30 years

Proud winners of the Foodstuffs North Island Partnership Award in 2022 and 2024

Sourcing, marketing and distributing the very best produce for over 30 years

EXPORT PRODUCE

Primor Produce is a major New Zealand marketer and exporter of avocados, supplying leading supermarket chains and distributors across Australia, North America, the Pacific Islands, Japan, and a range of other Asian markets.

DOMESTIC SUPPLY

Domestically Primor works closely with growers and the supermarkets to ensure quality, value and consistency are realised through support and understanding of both businesses.

RIPENING

Primor has largest and most advanced Avocado ripening system in New Zealand. Consumers get a better eating experience, retailers get more saleable produce and growers maximise earnings.

Because we work with the best growers, our clients have access to the very best produce on the market. We supply the New Zealand Domestic market with local and imported produce, as well as marketing and distributing New Zealand grown produce overseas.

Appointment of new CEO completes Primor’s leadership transition plan

Founding shareholder and Director John Carroll steps down, passing the CEO role to fellow Primor Director Michael McDowall.

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Discover why Skylark is NZ’s avocado of choice

Around the corner or around the globe, Primor delivers the finest, freshest produce

AVOCADOS

As industry leaders, we believe we have the vision and practical expertise to be able to handle New Zealand’s increasing avocado production.

CITRUS

As with many markets, the citrus category forms an important part of New Zealand produce sales, especially in the winter months.

MELONS

Our Summertime melon programme is well known in New Zealand. Based heavily around watermelon, product is grown in a number of north island locations.

GREENS

Primor’s presence with personnel and facilities in Pukekohe is witness to the importance the main green vegetables play in our domestic business.

GRAPES

Primor imports table grapes primarily from the Sunraysia area in Victoria, Australia and the Central Valley of California, USA. This gives us close to full year supply of premium seedless varieties from our long-established supply partners.

KIWIFRUIT

Sourced from our supply partner, Gold Kiwifruit Company (GKC), we supply Gold, Green, and Red Kiwifruit to Foodstuffs North Island.

SWEETCORN

Sweetcorn is a key summer category within the New Zealand produce market. Supplied, out of the Far North, Waikato, and Gisborne, during the peak summer season, it remains a popular seasonal line for both retailers and consumers.

OTHER PRODUCE

In addition to our core categories, Primor handles a wide range of other lines. Our extensive grower and supplier network enables us to source quality produce across multiple categories to meet customer demand.