John Carroll

CEO

John is one of Primor’s original founders, having spotted an opportunity to set up a specialist marketing business linking growers and supermarkets back in 1988. He is now CEO and chairman of Primor’s board. He holds an Agricultural Economics Degree from Massey University and has worked closely with both growers and packhouses throughout his career. John loves the challenge of dealing with perishable products and retaining the confidence of key customers. He believes staff stability and excellence are central to Primor’s success. He is also a director of AVOCO and AVANZA and is proud of the reputation each company has built. John’s been married for 35 years and enjoys spending time with his four children and grandchildren. He is a regular walker and a big fan of all sports, including horse racing.

Michael McDowall

General Manager – Domestic Fruit Sales

Michael was appointed a Director in 2010 and is jointly responsible for the overall governance and future planning of Primor’s business. His key strengths lie in organisation and planning and he enjoys working to maintain the company’s credibility and the confidence of both customers and suppliers. Michael was born in Wellington but has spent the majority of his life living in West Auckland. He gained a Science degree from Auckland University and currently lives in Huapai with his wife of 22 years, and his two sons. He enjoys time with his family, socialising and all sports, particularly football which he has played since childhood.

Ted Thomas

General Manager – Export Sales

Ted joined Primor 18 years ago, having previously been Zespri International’s Marketing Manager for South East Asia. He’s enjoyed a long career in primary produce marketing and international sales, and spent two years living in Kuala Lumpur to set up Zespri’s SEA office in the mid-1990s. Ted grew up in Taranaki and holds a Bachelor of Commerce and Administration from Victoria University. As a Director, he enjoys overseeing the growth of Primor and helping to instill a culture of personal and professional development among staff. Auckland has been home since 1992, and Ted’s weekends are spent cheering on his two teenage sons from the sidelines of various sports.

Emmett Farrell

General Manager – Domestic Vegetable Sales

Born and raised in Pukekohe, Emmett left high school on a Friday and started work at Primor’s local warehouse the following Monday, dispatching orders for fresh vegetables. That was 28 years ago and he is now a Director of the company. He was appointed to the position in 2010 and is proud to have watched Primor grow substantially during his career. Emmett likes spending time with his fellow Directors and staff while carrying out his governance duties. He is married with four children and is a typical Kiwi bloke who enjoys reeling in snapper and watching rugby in his spare time.

Ted Thomas

Ted is Primor’s General Manager of Exports. He has a particular focus on exporting and marketing avocados and enjoys dealing with customers both on and off-shore. Market development, particularly in Asia, is always an enjoyable challenge, with different education and marketing tools required for trade and consumers. Ted also manages key retail accounts in Australia and works hard to build relationships that will deliver ongoing business and strong returns for growers. He’s been a passionate fresh water fly fisherman for 30 years and enjoys getting out on a boat to reel in a catch when spare time allows.

Martin Napper

Martin looks after avocado exports to Korea for AVANZA and is Primor’s key liaison with Apata and Trevelyan’s packhouses. He also develops information systems for avocado and is involved in Team Kiwi exports to Australia. Martin had vast experience in marketing and perishable export sales (chilled fish and live lobster exports) and worked for a global trading company before joining Primor nine years ago. He loves the diversity of his current role and relishes the challenge of discovering what marketing approach works best for different countries and cultures.

Ella Stowers

Ella has been Primor’s Market Support Executive since 2014 and has many years’ experience in the refrigerated transport sector, having previously co-ordinated frozen and chilled commodity imports and exports between New Zealand, Australia and the Pacific Islands for Cooltainer NZ. Her superb organisation skills are now used to ensure Primor’s avocado and kiwifruit data is up-to-date so local packhouses and our export sales team know how much fruit is needed to fill export orders to Australia each week. She loves working with down-to-earth people and for a family-friendly company. Ella has an 8 year-old son and manages his rugby league and tag sports teams in her spare time.

Steve Trickett

Steve grew up on a citrus and avocado orchard in Gisborne before attending Lincoln University, graduating Dip. Hort. (1979) and Dip. Hort. Mgt. (1980). He joined Primor’s team in December 2017 to help support the management of our export market programmes, and to oversee our group communications strategy which includes our associated businesses AVOCO and AVANZA. Steve has worked in the fresh produce export industry for over 35 years and loves being involved with supplying healthy nutritious food to a global consumer base. He is happily married with one son, and enjoys wine tasting, horse racing, golf and boating.

Clayton Marriner

Clayton’s entire career has focussed on produce sales and for the past 11 years he’s managed Primor’s export programme to the Pacific Islands. He’s based in Pukekohe and works with New Zealand fruit and vegetable growers to fill orders for Pacific Island nations including Fiji, Cook Islands, Samoa, Papua New Guinea, Vanuatu, Tahiti and New Caledonia, among others. He enjoys other cultures and dealing with the challenges that different languages can present. The fast-paced turnaround of receiving and filling orders at short notice is also an exciting and rewarding part of his job.

Kelly Maxwell

Kelly works at Primor’s Pukekohe depot as a Quality Inspector. She grew up in a family of market gardeners and has worked for various growers the local area in the past. She joined Primor in 2015 and inspects all of our fruit and vegetables before clearing them for export. In addition to checking for quality, Kelly also has to ensure the produce meets export market regulations which differ from country to country. She loves to operate a tidy and orderly work space, and has a great eye for detail. She also enjoys having a laugh with the people and growers she works alongside each day.

Michael McDowall

After returning home from his OE in 1992, Michael landed a job as a sales assistant for Primor. He has since risen through the company’s ranks and is now General Manager of Domestic Sales for the fruit side of Primor’s business. He oversees the fruit import programme and sources citrus, grapes and other seasonal produce to help meet customer demand here in New Zealand. He particularly enjoys the strategic planning involved each season and dealing with ever-changing seasonal factors and market supply & demand challenges to satisfy both his offshore suppliers and his local customers’ needs. In addition to managing imports, Michael also helps guide Primor’s wider domestic sales team.

Emmett Farrell

Emmett’s parents were commercial vegetable growers and dairy farmers, and he was put to work digging up potatoes and onions from a young age. As General Manager of Domestic Sales for Primor’s vegetable business, he’s now responsible for procuring orders for green vegetables from Foodstuffs and liaising with local growers face-to-face. His industry knowledge and experience means he understands the vegetable sector from all angles and he loves getting his boots and ute dirty out in the paddocks around Pukekohe six days a week.

Regan Booth

Like many staff members, Regan has a long history working for Primor. He started in 2003 and is currently in charge of domestic sales, ripening and marketing for avocados, while also keeping an eye on Primor’s domestic kiwifruit business. Regan’s main responsibilities include marketing, procurement and packing of avocados, and organising the promotional calendar and sales for retail customers. He enjoys dealing with many different people throughout the industry and Primor’s family-orientated culture. He’s not particularly good at sitting still so any spare time is devoted to training for triathlons and ironman events, and hanging out with his wife and 9 year-old son.

Alistair Holt

Alistair joined Primor 15 years ago but has been involved in the industry for three decades. Alistair is in charge of domestic sales, particularly for imported melons throughout the year (rockmelon, honeydew and watermelon). He also sources courgettes, capsicums, cucumbers and tomatoes from North Queensland to fill the gaps during New Zealand’s off season. Alistair enjoys liaising with retail customers and Australian suppliers to build relationships and secure good quality crops, and brings extensive product knowledge to his role. He was Southern born, but brought up in Auckland. Alistair is very passionate about his family and together they enjoy most outdoor pursuits especially kitesurfing, windsurfing, fishing and snowboarding/skiing.

Seb Langridge

With six ripening rooms to oversee in our Mt Wellington warehouse (capable of holding hundreds of thousands of avocados), Seb has a great eye for detail, an awful lot of patience and endures a few sleepless nights. He joined Primor in mid-2015, having previously worked on Hawkes Bay apple and citrus orchards and at an Auckland fruit and vegetable store. As well as ripening Primor’s avocados, Seb is also in charge of domestic sales and marketing for all fruit categories including kiwifruit, mandarins, melons and coconuts. He enjoys the early 6am starts so he can knock off mid-afternoon to play cricket, rugby or get out onto the Hauraki Gulf in his boat to go fishing.

Scott Carroll

Scott is one of the newest members of Primor’s team, having returned from Australia to join the company in August 2016. He has an extensive background in imports and now helps bring in a range of fresh produce so local retailers can fill gaps in New Zealand’s growing season. He enjoys working across the entire supply chain to nail the timing and planning involved, and interacting with customers and suppliers to build strong business relationships. The teamwork required at Primor, and the flexibility to move between roles, is another satisfying aspect of his job. In his spare time, Scott loves to watch and play rugby, cricket and golf.

Graeme Burnett

Graeme joined Primor six years ago and is based in Whangarei. He looks after our Northland avocado growers to make sure we get the right amount of fruit harvested at the right time. As a grower himself, he knows how to get the job done and make things happen. He’s been involved in the horticultural industry for many years including post-harvest kiwifruit operations and exporting onions in Pukekohe. He enjoys getting out and about every day, working with a great team of people and being involved in the booming avocado industry. Graeme loves to go mountain biking and fishing with his partner, Tracey, and two teenage sons.

Ross Mutton

Ross is a full time avocado grower in Houhora in the Far North. He works part-time for both Primor and AVOCO to support local growers throughout the season and procure supply. He enjoys being at the forefront of what’s happening in our export markets and the variety of his daily role. Ross has been involved in post-harvest, marketing and distribution of both avocados and kiwifruit for over 30 years and decided to plant his own orchard 15 years ago. Because of this, he understands growers’ needs and viewpoints. Every April he looks forward to escaping into the central North Island bush to hunt roaring stags, relax and unwind.